"Despite its wealth and mystique, though, Google is surprisingly vulnerable, creating an opportunity for guys like [us]. "
"What's more, studies show that users are disappointed with the current state of search and consider Google hardly any better than its rivals. In a blind study by the French linguistics scholar Jean Véronis and his students, Google and Yahoo tied for user satisfaction with their results, both scoring an embarrassing 2.3 out of a possible 5. About 28% of the time, users thought that all the search results they received from both engines were "totally useless." They gave fairly low marks of 2.8 and 2.9 even to the very first links listed by Yahoo and Google, respectively. About a quarter of the time, they didn't find what they considered to be even one good result from either search engine."
Fast Company
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