FastCall411 Objectives

"FastCall411's objectives are to aggregate local search in order to build the industry's largest inventory of calls. To utilize the industry's most effective methodology to locate and sell local merchants. To create a better local search experience when a consumer is looking for a service provider; better local advertising results when a merchant wants new business; and a better partnership model by creating more valuable results between consumers/businesses. We will extend these objectives to include mobile search, directory assistance and other input devices.

To accomplish the first (consumers) we have built a simple product that the consumer can use with a near 100% satisfaction rate. To accomplish the second (advertising results) we are going to deliver relevant, "hot" leads, and will be able to track those results so that we can target and approach the businesses most likely to advertise. To accomplish the third, we will negotiate premium distribution with local search sites, newspaper web sites, Internet yellow pages as well as with offline media such as print, direct mail, radio and TV.