Thursday, April 19, 2007

We Dialed 5000 Merchants to Test Merchant Response

Last week FastCall411 executed a test of merchant response. We dialed 5000 merchants: various categories, in LA, around 1:30 pst. Our test revealed that 36% of the merchants we called were willing to accept a call from a consumer with "an immediate need for service".

I searched Google and found one merchant who's number we found to disconnected in our test:
Check 'N Go
17236 Saticoy St, Van Nuys, CA
(818) 881-8400

I called using the Goog click to talk (within local search). I will go back tomorrow to see if the merchant is still listed. Goog now knows that the merchant is closed. Let's see what happens.

No comments: