Our #1 goal is to focus on the consumer experience. How do we make the messaging and service compelling to the consumer. Focusing on copy, graphics, and user experience.
What ad units will bring users to the site? We put some ideas into the a demo showing FastCall411 as a "widget" within a partner site.
Our plan is to buy keywords (Google SEM) to drive traffic to the results page (plumber, Los Angeles). We can then begin to measure consumer response. Our goal is to begin this testing in June.
Let me know your thoughts.
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