What is the Value Proposition for the Publisher / Distribution Partner?

Based on the industry’s first telephone-derived relevancy algorithm, the most qualified merchants will rotate into the top positions. After each round of calls, results are evaluated and a ranking is assigned. Merchants with disconnected numbers are dropped, busy / no answer calls are scored below merchants who answer but do not respond (IVR, voicemail). Last, merchant accepting calls – winners and runner-ups, are scored. With scale, the vast database of connected, and not connected calls will identify the percentile of merchants who actively are in business and equipped to service consumers. This data will differentiate distribution partners (publishers.) Consumer feedback with further refine the algorithms.