How Will FastCall411 Collect User Reviews / User Generated Content and How is This Different?

FastCall411 collects implicit and explicit reviews. The implicit reviews are not user opinions; FastCall implies that a busy signal, for example, is a “negative” experience. Explicit reviews are captured before and after a call. The user optionally states their need or purpose of the call (i.e. exterior painting) and can rate if that need is met after the call (i.e. merchant was helpful).