Monday, March 12, 2007

Where Search Stumbles - Looking local can still baffle big search engines

Check out a great review on local search in BusinessWeek. "Clever as search tools are at ferreting out the obscure and global, they tend to fall down badly at the mundane and the local, despite major investments by search providers. "

"There are a lot of reasons local search does so badly. The main one is that the tools that scour the vast Web, guided by keywords and sites' popularity, are boggled by local searches. "

No comments: