Hollywood-based FastCall411 served up a method to connect local merchants with consumers. The consumer calls the service and puts in a request for electrical, plumbing or gardening services, and FastCall411's technology dials as many local service providers as needed to satisfy the search. After each call, consumers rate their experience with the service. The system relies on artificial intelligence to learn and record information by compiling information on merchants who answer the call, rating them accordingly. FastCall411 recently appointed to its advisory board Gordon Henry, CEO of Yellow Book USA; Milton Olin, founding partner at new media intellectual property and Internet law firm Alschul & Olin; and Mark Cannon, SVP and chief product officer at Autobytel.
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