Wednesday, July 29, 2009
Bing to Power Yahoo Search - First of Many Deals?
The Yahoo / Microsoft deal was announced this morning. I wonder if we will see more of these deals from msoft? With a Bing-powered back-end, yellow pages publishers such as Idearc and RHD, or newspapers could focus on sales and marketing. The cost of maintaining a competitive, independent local property / IYP is too great, and dooms the publisher to mediocrity and/or losses. Outsourcing the back-end and operations would enable many publishers to remain competitive and reduce costs. These deals would make sense, but is msoft likely to try to integrate more than one partner? I hope we see msoft make this a strategic imperative and aggressively recruit media partners.
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2 comments:
Richard...I feel that this is conceivably the first step in a dance that seems to be choreographed so that we will ultimately see Microsoft acquiring Yahoo! in its entirety.
Any insight on the evolution of a bing-hoo powered local search? Yahoo Local is superior to Bing still...
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