Wednesday, February 28, 2007

ZiffLeads publisher network - hype or fact?

From today's Marketwire - do they really have the largest network? and what's something like this mean for us? Or is it just standard jumping up and down to attract attention?

ZiffLeads, a pioneering pay-per-call advertising network, developed and operated by SPG Solutions, today announced a significant augmentation to their pay-per-call advertising publisher network. Advertisers signing up at www.ZiffLeads.com for set-price pay-per-call leads can now reach customers via the largest distribution network in the industry.
ZiffLeads' advertisers can create and manage phone-based lead generation campaigns in one easy location and target prospects searching the major search engines: Google, Yahoo! and MSN, leading local directories: Local.com and SuperPages.com, directory assistance services: 1-800-FREE411, and the major wireless carriers: Verizon, Cingular, Sprint/Nextel, and T-Mobile, via search and content services from Google and UpSnap. Additionally, ZiffLeads advertisements reach targeted podcast listeners via podcast advertising network partner, Kiptronic, and will soon reach targeted audiences of over 40 major cable TV stations and 900 plus radio stations.

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