Executive Summary (Original)

FastCall411 is a consumer-oriented mobile and local search application with the industry’s first effective pay-per-call revenue model.

FastCall411 is custom-developing a proprietary, tightly integrated system to combine local search, telecom, merchant relevance, billing and reporting. Unlike all other local search sites that list the vast telecom database of merchants by proximity to the searched address or worse, alphabetically, FastCall411 will list merchants by a relevancy algorithm weighted by historical telephone call answer rates. This data is collected by utilizing proprietary click-to-talk (VoIP) call routing applications to connect phone calls for searching consumers in need of local services to merchants who are available to provide urgent service and actively want new business leads.

Each consumer call will dial one merchant directly, multiple merchants in tandem or consecutively dial merchants until a connection to a merchant is made. Achieving a near-100% connection rate.

FastCall411 Will:

1. Power highly-actionable local search for mobile, web and directory assistance (DA) searches.
2. Have an unprecedented local merchant recommendation engine delivering “relevant” local merchants.
3. Focus on emergency and time-sensitive local services.
4. Deliver a targeted, scalable local search revenue model.

Company founders have deep experience in SIP/VoIP, call routing and pay-per-call. Based on our in-depth research and experience in the field, we've found that the primary obstacle to pay-per-call powered local search is call volume.

FastCall411 solves the call volume problem by offering the consumer a better way to find a local service provider. We eliminate the need for consumers to call merchant after merchant in hopes of finding one in business and ready to take a call. The company will tap a vast source of consumer leads (estimated at 100,000,000 calls monthly) by redirecting calls that would be made to unqualified, out-of-business, or otherwise unresponsive merchants and deliver these telephone leads, on a pay-per-call basis, to merchants who are in business and want new leads.

The unprecedented FastCall relevancy algorithm will qualify and create brand awareness with local advertisers in categories where there is high need or urgent situations. The company will utilize paid and organic search (SEM and SEO) as well as partnerships to generate pay-per-call leads more cost-effectively than all competitors. Prospects sales will be driven by a focused, targeted telesales effort.