Don't automate old and bad processes!

Fantastic interview of Jon Miller, VP Marketing and Cofounder of Marketo.

"As the old saying goes, "don't pave the cowpaths." In other words, don't automate old and bad processes when you are introducing a new technology into your organization. Instead you have to quickly iterate, and be open to changing old habits. New technology will require a new way of doing things."

Jon tells Scott Brinker, CTO and President of ion interactive

"your [marketing] talent must be both technologically adept and analytical."

I would add the same is true for sales talent.