A phone in your shoe? No. But, we have an awesome phone inside Salesforce

20 awesome reasons to try BeLocal, our Salesforce-native "Smart Softphone" 

BeLocal includes these exciting dialing features!

1. Convenient calling from Lead, Contact, Account, Task and Lead View 
2. Local caller ID  increases connection rates
3. Call recording is a great training tool
4. Seamlessly captures call duration, call count, call disposition and call notes 
5. Sames time by logging all calls as a Task in Salesforce 
6. Inbound calls “pop” in Salesforce for immediate response
7. Convenient history of recent inbound calls 
8. Voicemail reported in Salesforce for easy follow-up
9. Missed call notification (email and SMS) 
10. Lead status updates based on call history  (New --> Prospecting - Contacted)
11. Powerful call scoring based on call history 
12. Deep, Salesforce-native reporting of total calls, total talk time, average talk time 

Inbound call routing:

1. Inbound calls are routed directly to sales 
2. Routing to lead owner 
3. Round robin to next available user 
4. Routing by office, or team 
5. Overflow to mobile phone 
6. Overflow to call center 
7. Time-based routing 
8. Salesforce-native report of calls received, answered and missed 

We install BeLocal in your Salesforce account; very easy to test. 

Don't automate old and bad processes!

Fantastic interview of Jon Miller, VP Marketing and Cofounder of Marketo.

"As the old saying goes, "don't pave the cowpaths." In other words, don't automate old and bad processes when you are introducing a new technology into your organization. Instead you have to quickly iterate, and be open to changing old habits. New technology will require a new way of doing things."

Jon tells Scott Brinker, CTO and President of ion interactive

"your [marketing] talent must be both technologically adept and analytical."

I would add the same is true for sales talent.