FastCall411 believes that the connection of a phone call from a consumer to a local merchant is a proxy for relevance and customer service.
Google recently announced - in light of the "DecorMyEyes" NY Times story: A Bully Finds a Pulpit on the Web - that customer service will begin to weight the local search algorithm.
I wrote for DMNews:
"A new local search paradigm built on relevance, automation, and customer feedback is long overdue — and it figures to benefit consumers, merchants, and publishers in a big way."
- Ran in Dec '07
I was 3 years early.
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