Friday, January 21, 2011

Relevance and Customer Service in Mobile Local Search

FastCall411 believes that the connection of a phone call from a consumer to a local merchant is a proxy for relevance and customer service.

Google recently announced - in light of the "DecorMyEyes" NY Times story: A Bully Finds a Pulpit on the Web - that customer service will begin to weight the local search algorithm.

I wrote for DMNews:

"A new local search paradigm built on relevance, automation, and customer feedback is long overdue — and it figures to benefit consumers, merchants, and publishers in a big way."

- Ran in Dec '07

I was 3 years early.

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