Announcing FastCall Networks - Niche mobile local directories powered by innovative voice applications

FastCall411 -- targeting the $200+ billion local search market with innovative and disruptive voice 2.0 applications -- is preparing to launch a groundbreaking network of mobile local directories. Each targeting a specific consumer need, and launched with an industry partner, the niche directories will be populated with dynamic pools of "Verified as Available" local service providers. The FastCall Network directories offer strategic partners a turn-key mobile local search directory.

The first FastCall Network directory is FindATow.

Consumers benefit from the FastCall Network directories with fast and efficient local search connections. For merchants, voice 2.0 applications and real time phone call analytics drive more customers at the point of purchase. And for partners, satisfied consumers and merchants equals higher advertising yield.

With a fresh, bottom-up approach, innovative voice 2.0 applications connect consumers - by phone, email and SMS - to relevant local service providers available to satisfy consumers' mobile local search requests. FastCall411 analyzes phone call answer rates, consumer reviews and other consumer satisfaction criteria. The FastCall Network is also the first and only mobile local search directory to broadly introduce availability into local search. Not only will we find the specific local merchant specialist (i.e. tankless hot water heaters, divorce lawyers, motor scooters) but we will find specialists that are available, ready and willing to serve the consumer.

As consumer demand and merchant supply are matched in near real time using FastCall411's innovative voice applications and phone call analytics, FastCall Network directories will achieve a near 100 percent success rate in knowing which merchants are active and eager for leads.

Hot Leads and Fast Call Back, our automated local advertiser acquisition applications, drive highly targeted and efficient advertiser acquisition. The pitch to advertisers is simple and scalable: Pay a fee to continue to receive “hot,” valuable phone leads from our mobile local search directories and partners.

To date, the deficits in mobile local search have lead to a poor experience for the consumer, inefficient lead generation for the merchant and ineffective advertiser acquisition for the mobile local directory. Taken together, efforts to monetize lead generation to the local merchant have been a disappointment.

The challenges begin with relevance and availability - the missing links in local search. Searching consumers suffer with out-of-date, inaccurate and poorly categorized local merchant listings. Subcategories represent consumers' actual intent but they get lost in the overly broad, yellow page-based local search taxonomy. And availability? Consumers have no indication if local merchants are available – or even still in business. Merchants are poorly served with too few and unfiltered leads and little control over or visibility into the source of their leads.

And while I estimate that hundreds of millions of calls originate monthly from local search queries, as many as half of these local mobile search calls will not connect to the local merchant for many reasons including those stated above. Redirecting or recapturing those lost calls is a huge lead generation opportunity. The hundreds of millions of phone calls originating from mobile local search represent an invaluable source of untapped analytics, a super efficient marketing channel, and lay the groundwork for unsurpassed user reviews.