This is What a Bad Call Looks Like

I read a press release yesterday that claimed 10-20% of (measured) calls to local search ads are telemarketers. Spam calls, of course, are a bad experience for merchants. One flag is short call length - as merchants hang up on telemarketers.

But what about the 2 minute, 40 second call? Usually a great experience for the caller and merchant, right?

Not when it looks like this:




That's 2 minutes and 30 seconds of on-hold time, then a hang up by the caller.

FastCall411 insures the success of our client's PPCall campaigns by optimizing the quality of leads delivered to merchants. We identify spam calls with a patent-pending spam call filter. Beyond spam filtering, we also optimize the quality of the merchants delivered to the caller.

Rightfully so, merchants should not pay for spam calls. But many merchants also don't want to pay for the call above - even though it was the merchant's poor experience that prevented this call from becoming a sale. In thier minds they did not convert the quality leads into sales. To them, these calls are no different than spam calls. So it's no wonder that merchants delivering this poor experience to their callers churn out of the adverting campaign.

FastCall411 solves this problems for our clients by identifying their best performing merchants: Merchants who deliver a better quality of service to the caller, and are better PPCall / paid search clients.

Merchants give credit for calls received, not just calls delivered.