The other day I received an email announcing MerchantCircleAnswers. To give the new service a try, I posted a tax question that I had recently asked my own accountant. As of today, I have received 15 well informed, thorough answers from CPAs around the country and a few near me in Los Angeles.
The result: MerchantCircle’s wisdom of the crowd outperformed the advice from my own accountant.
MerchantCircle, who just announced that they've signed their one-millionth merchant to their social networking platform for small businesses, clearly has a very active and engaged audience of small business owners.
So many companies have tried to crack local search as the ~$150 billion local media market continues to aggressively move to online / interactive media. And so many have failed.
Hat’s off to CEO Ben Smith and the MerchantCircle team on this accomplishment. While the one million merchant mark is impressive, 15 great answers to a very specific small business question in so short a time is even more impressive. It proves merchants are active and engaged.
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