Thursday, February 4, 2010

This is Customer Relationship Management?

Yesterday an ad for a Salesforce integrator grabbed my attention in my Google apps-powered FastCall411 email.* I called the number on the landing page and hit an answering machine. So I used the web to lead form to submit an inquiry (a standard Salesforce feature) and received a page error on submit. The company did, however, send me an email confirmation saying thanks for the inquiry, please feel free to call. But they didn't provide a phone number in the email.

Hello? Isn't that the reason I completed the inquiry form? I wanted you to call me? Otherwise, I would have just called you. (Oh I did that.)

The company never called back either as a result of my voice mail or web lead.

Wow. All this from a company who advertised they were experts in customer relationship management. Why spend money in lead generation if your company has no resources to manage those leads?

*I've been heads down on an integration with Salesforce.com (we will be provisioning virtual numbers to local merchant and reporting the call details within Salesforce).

No comments: