Become a Selling Machine and Not an Inefficient Dialer Leaving Long Incoherent Voice Mails

I just received a call from a local search sales rep. Can't tell you the name of the company because it was inaudible. You have to listen to this message:

MP3 of the message

Goog Voice Transcription:

Hi, My name is Keith, In Name info to win 91886, extension 245 small business. I think that's by more than 658 billion dollars on Internet Marketing Services last year. This band is expected to go buy a more than 2 billion dollars in next 5 years maximize the ship sure David skip and that there'd and that allows you to view the mafia business. My name is Megan Klein keeping all but I think or so. Explain this 12 076 or website management long too many pages. Email Marketing Bay, Public Management. All, in, one. Unbigoted to. I would like to show you a demo food and then have a center for the free drive. Google have business. Please call me Cape, IN 91402 IN 91886, extension 24 flight to see more info please. Is. It's good to know if those dot com. Thank you. Have a nice day.

What Keith did wrong:

1) The company should record a professional answering machine message and let Keith leave this when he hits a machine.

** The FastCall411 dialer - standalone web app, or integrated into Salesforce.com - automates this for Keith

2) Keith should always leave his email on the message. Let the called party respond in their preferred method of communication.

** FastCall411 offers an option for the called party to redial and leave their email address on a voicemail. We then transcribe the email address and subscribe the party to receive addtl info. The process is automated and efficient.

With FastCall411 Keith would become a selling machine and not an inefficient dialer leaving long incoherent voice mails.

This is Customer Relationship Management?

Yesterday an ad for a Salesforce integrator grabbed my attention in my Google apps-powered FastCall411 email.* I called the number on the landing page and hit an answering machine. So I used the web to lead form to submit an inquiry (a standard Salesforce feature) and received a page error on submit. The company did, however, send me an email confirmation saying thanks for the inquiry, please feel free to call. But they didn't provide a phone number in the email.

Hello? Isn't that the reason I completed the inquiry form? I wanted you to call me? Otherwise, I would have just called you. (Oh I did that.)

The company never called back either as a result of my voice mail or web lead.

Wow. All this from a company who advertised they were experts in customer relationship management. Why spend money in lead generation if your company has no resources to manage those leads?

*I've been heads down on an integration with Salesforce.com (we will be provisioning virtual numbers to local merchant and reporting the call details within Salesforce).