Friday, June 1, 2007

FastCall at Mobile Marketing Forum in NYC June 6-7

FastCall is a sponsor of the MMF next week in NYC and Monday we will be announcing the results of the dialing test we did in April (posted below – “Check ‘N Don’t Go”). This trip also kicks off our fund-raising efforts as I plan the VC “dog and pony show”.

We’ve pushed mobile up to the front burner as the “fast” story goes hand in hand with mobile. If we are searching for a roofer from our cell – it’s probably urgent. The mobile browser also eliminates our need to ask the consumer for a call back number as we must do in the web browser. The caller has the phone in their hand. We essentially trick the phone into making an outbound call – and still keep the benefit of the browser initiated call. The caller can pass us info via the browser at the same time the call is made (“I need a roofer within the hour.”) Then we read the message to the roofers that we send the calls to. We pass the results of the connected call back to the caller (by browser or SMS.) The called can rate the merchant and send the rating back to us. We are working on the demo.

"Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology.”

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