Speed of responsiveness builds trust

Research on distance communication from UC Irvine Professor, Judy Olson, has found that people judge the trust-worthiness of others over text-based communication largely by the quickness of their response. Because we can’t use the normal indicators, such as facial expressions or intonation, speed of responsiveness is the closest approximation we have.

What is the real size of the local SMB market?

MarketingSherpa: 37% of the companies have claimed their free local business listing on one or more search engines. About the same percentage will answer their phone when receiving a consumer phone call. Coincidence?