Don't Slam Your Virtual Door on Consumers

(By Richard Rosen, from iMedia Connection)
Marketers need to think of their sites as doors to their business and delight in ever visitor, phone call, email or chat. FastCall411's CEO tells how.

The customer is always right. Right?

Customer satisfaction with the goods and services that Americans buy reached an all-time high in the fourth quarter of 2006, according to a report by the University of Michigan's American Customer Satisfaction Index (ACSI). Online retail is one of the highest scoring industries in the ACSI, up this quarter by 2.5 percent to 83. Barnesandnoble.com (88) continues to lead the industry, followed closely by Amazon.com (87).

And yet, bad service thrives. The customer is right there, too.
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