By Richard Rosen, from adotas
You’ve done your homework, selected performance-based advertising (pay-per-click, pay-per-call), created your ads, and your marketing campaigns have begun. The performance marketing concept is solid, and the call-to-action is creative and inviting. With increasingly advanced performance-based advertising on your side, new customers are just a phone call away.
Your goal is to maximize those calls and turn them into sales and revenue. Knowing and understanding phone protocol — and preparing your staff — can mean the difference between ringing phones that lead to sales and those that don’t.
Preparation is Everything
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