"Local search carries all the earmarks of a gold rush in the making: tens of thousands – no, make that millions – of small businesses hungry for more customers. Even greater numbers of consumers with leaky faucets, dented fenders and crabgrass, all itching to connect with neighborhood service providers as we speak.
Everyone’s now vying for a chunk of the ad budgets of this legion of entrepreneurs – everyone from your local newspaper and yellow pages publisher to Web giants Microsoft, Yahoo and Google. Yet the opportunity is vast and, despite endless odes to the promise of local search, the market remains largely untapped. "
