Richard Rosen, CEO, has over 20 years of direct marketing experience and is an expert in the calling applications industry and its relation to local search. He has written numerous articles on pay-per-call and call tracking and is a frequent industry speaker. As VP Business Development at CallSource, Richard led initiatives to provide call tracking to AutoTrader.com, Cars.com, Verizon Yellow Pages, AOL, Google, Switchboard, ReachLocal, Perform Local, Citysearch, most top newspapers, several yellow page publishers and many others. He has deep contacts with Yahoo, Google, Ask, MSN, IAC, AOL, InfoSpace and many others. In addition to distribution partners, and potential competitors, Richard is well versed and has contacts with vendors, potential employees and other potential strategic partners.
Richard has deep experience with call whispers having provided these services to advertisers while at CallSource, and to non-advertisers while he was VP Business Development at Jambo. He understands why whispers fail (hang-ups) and how to correct these failures. No other industry executive has more experience or is more uniquely qualified to analyze call detail records having reviewed tens of millions of calls in the call measurement industry.
Full bio at Calling Strategies.
Monday, January 1, 2007
Subscribe to:
Posts (Atom)
